Apple v. Amazon - Two Outside-In behemoths slug it out

Both organisations are VERY successful and represent the embodiment of Outside-In:

Steve Jobs "the Customer Experience is the process", and Jeff Bezos "..rather than ask what are we good at and what else we can do with that skill, you ask who are our customers? What do they really need? And then you say we're going to give them that.."

In the light of recent product launches from Apple e.g. iPad2. So how do their business models compare?

Here is an excellent review of the difference and an indicator of who is going to win the race...