Stan Phelps

A signature thank you that literally creates a buzz from Image Brew

Posted by Stan Phelps on November 19, 2011
comments 0 comments  |  541 reads

A purple goldfish that’s BUZZworthy

#941 in the Purple Goldfish Project comes from a tweet by fellow Synergy Events colleague Lauren Sujkowski @laurensuj:

synergy events tweet“Beer + Video = a great B2B lagniappe from @imagebrew via @brandflakesblog“

image brew purple goldfishImage Brew is a video production outfit based in Colorado. True to their name, the folks at Image Brew have a unique way of saying ‘thanks’ to their customers. They give away some homemade craft beer in jugs after every job. Check out this video covering this signature piece of marketing lagniappe:

Today’s Lagniappe (a little something extra thrown in for good measure) – This beer commercial from Carlsberg is an instant classic:

How do you stand out in the sea of sameness like Image Brew? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your Brewski or G.L.U.E?

Download the FREE eBook here


Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'
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