All Posts: Fast-Moving Consumer Goods

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Title Datesort icon Author Type Views
12 Trends in Voice of the Customer for 2012 - Part 2 2011-12-19 Keith Schorah Blog 927
How Oxi Clean Beat Some of the Biggest Brands in the World 2011-11-11 Peter Murane Blog 874
The Next-Generation Voice of Customer Command Center: Tool Time for Chief Customer Officers 2011-07-22 Bob Thompson Article 10,709
Walmart Joins the Data-ing Game 2011-07-22 Lisa Biank Fasig Blog 835
Kraft Foods Inc. - Marketing and Managing the Customer Relationship 2011-06-27 Dr. Johnny D. Magwood Article 7,696
How do you start to improve the customer experience? 2011-06-08 Keith Schorah Blog 1,279
Online Marketing for that Sock Puppet Feeling 2011-03-10 Lisa Biank Fasig Blog 1,109
Ask for My Phone Number and You’ll Get ZIP 2011-02-18 Lisa Biank Fasig Blog 1,379
Loyalty through Beer Goggles 2011-02-10 Lisa Biank Fasig Blog 826
Don’t Discount the Effects of Snow 2011-02-03 Lisa Biank Fasig Blog 753
The Last Name Effect – New Research Says Your Last Name Influences Shopping Habits 2011-01-28 Jill Z. McBride Blog 1,149
Papa John’s Forgoing SuperBowl Ad to Offer Free Pizzas as Part of Online Loyalty Program Launch 2011-01-26 Jill Z. McBride Blog 1,313
Food For Thought 2011-01-18 Dr. Johnny D. Magwood Blog 1,202
The Importance of Consumer Engagement in FMCG 2010-11-27 Neil Woodcock Blog 2,627
Target Marketing Hits Home With CoupSmart 2010-11-11 Lisa Biank Fasig Blog 1,074
Starbucks Gets Real-Time Loyalty Right 2010-10-15 Jill Z. McBride Blog 3,117
Sales Process 2010 2010-02-02 Axel Schultze Blog 5,039
Your loyalty is not worth what we said it was: the pitfalls of devaluing customer loyalty points 2009-12-14 Jim Barnes Blog 3,585
Smart Choices; Bad Judgments. 2009-11-15 Jon Picoult Blog 1,694
Dinner-Table Conversation: Grocery customers are talking—but not about what you’d expect 2009-10-13 Kelly Hlavinka Blog 3,823
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